Different platforms same motivations

There's a lot of social platforms out there, with ever increasing rules and requirements, it's easy to feel like all your time is being sucked into a never ending game of algorithm appeasement.

It doesn't need to be this way.

Despite the pressure to be seen everywhere, you'll do better to pick the platforms best suited to what you do and used by the people you want to connect with.

So how do you decide where you should be?

Consider what you offer. Is it a visual brand? A service? Something fun or something serious. Are you offering support and advice? Is your audience a particular demographic? 

Example One:
Mary's Marvellous Marshmallow Emporium
Premium marshmallows tailor-made for weddings, parties and corporate events.
This is a visual brand which needs to be seen by those planning events.
So good platforms for this are:

• Instagram - visual, used mainly by those in their late thirties an above
• TikTok - for great reach for all ages and press attention
• LinkedIn - for professional business networking - event planners and decision makers

Example Two:
Scott and Pilgrim GA4 Services
Technical services and reporting for online business optimisation
This is a business-to-business service for those needing technical support
So good platforms for this are:

• LinkedIn - for business users 
• Quora - great for SEO showcasing knowledge

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But what content and when?

Most content can be broken down in to three types:

• What do you do?
• Why do you do it?
• How can people access your services?

There will likely be unique angles to your work - we can help you showcase them.

On top of that you can then categorise the types of posts:

• Informative and educational.
• Entertaining.
• Thought provoking
• General brand awareness to keep you in people's minds.

Media types:

• Text
• Photos
• Videos
• Animations
• Art or illustrations

Timetables:

• When are your audience likely to be online?
• Testing and learning
• Using analytics

That should help you get started, but if you'd like someone to take this on so you can concentrate on what you do, get in touch. We'll even produce easy to follow reports with charts to show you show you how things are going.

Get in touch