So what on earth have we been up to?
For the third year running, Emma headed up the marketing and communications for Chilled in a Field Festival. This involved engaging and building a great online community of old and new customers, "Campers" we like to call them, on Facebook and Twitter. She used previous stats to identify useful events listings websites and worked with a great team to get the event listed in good time before the event.
With SEO copywriting, a periodically updated Google+ page, and administration of Google Analytics and Webmaster Tools to monitor and improve use of the festival website the festival now has a Page one Google ranking even if just the word "Chilled" is typed.
Emma also replaced the outdated email system with MailChimp, and liaised with directors, crew members, suppliers and all manner of print and online media resources to ensure maximum coverage for all.
The upshot has been that the event sold out weeks in advance, was listed as one of the Guardian's top 25 festivals in the UK and Europe and featured twice on the Radio Two breakfast show. Post event, tickets for 2015 have been selling in record time, twice as many tickets sold in the four days following the event than had by the previous January!
Looking forward to 2015 already.
Next up impossible.com where we provided online community management and engagement services, including UI UX and bug reports and identification of key influencers. We have also provided ad-hoc assistance and guidance to the team regarding the best way to approach delicate situations, and challenging behaviour in a positive and effective manner.
We are currently setting up a Google+ business page, and are using Google Analytics and Webmaster Tools to monitor traffic and improve the company's SEO ranking.
We've even helped to find branded merchandise suppliers.
With a few projects in the pipeline we would still very much like to find more businesses and organisations that would benefit from our help.
If you need something online, real genuine human interaction that enhances your business's reputation for great customer service, translates into sales, and generates a greater awareness of your brand?
Then you need us.
Get in touch with Emma for independent, honest, ethical, and effective digital marketing with jargon-free technical support. :)