All the Projects!
Nothing like a busy year to put a halt to blog posts!
So what on earth have we been up to?
For the third year running, Emma headed up the marketing and communications for Chilled in a Field Festival. This involved engaging and building a great online community of old and new customers, "Campers" we like to call them, on Facebook and Twitter. She used previous stats to identify useful events listings websites and worked with a great team to get the event listed in good time before the event.
With SEO copywriting, a periodically updated Google+ page, and administration of Google Analytics and Webmaster Tools to monitor and improve use of the festival website the festival now has a Page one Google ranking even if just the word "Chilled" is typed.
Emma also replaced the outdated email system with MailChimp, and liaised with directors, crew members, suppliers and all manner of print and online media resources to ensure maximum coverage for all.
The upshot has been that the event sold out weeks in advance, was listed as one of the Guardian's top 25 festivals in the UK and Europe and featured twice on the Radio Two breakfast show. Post event, tickets for 2015 have been selling in record time, twice as many tickets sold in the four days following the event than had by the previous January!
Looking forward to 2015 already.
Next up impossible.com where we provided online community management and engagement services, including UI UX and bug reports and identification of key influencers. We have also provided ad-hoc assistance and guidance to the team regarding the best way to approach delicate situations, and challenging behaviour in a positive and effective manner.
Another honourable mention must go to event company Terrapin Tents and Contents, we have been working with the great team to raise the company's profile using social media, live posting and tweeting from events and SEO copywriting in a very specific style and tone.
We are currently setting up a Google+ business page, and are using Google Analytics and Webmaster Tools to monitor traffic and improve the company's SEO ranking.
We've even helped to find branded merchandise suppliers.
With a few projects in the pipeline we would still very much like to find more businesses and organisations that would benefit from our help.
If you need something online, real genuine human interaction that enhances your business's reputation for great customer service, translates into sales, and generates a greater awareness of your brand?
Then you need us.
Get in touch with Emma for independent, honest, ethical, and effective digital marketing with jargon-free technical support. :)
So what makes us different?
We would desperately love to be as stylish as Joan in Mad Men*, and whilst traditional marketing techniques will always have their place we take a fresh and modern approach to bring genuine human engagement to your customers and clients.
Essentially, using social media, we want your customers to fall in love with your company, be interested in what you do and feel valued.
Understanding the different ways networks operate, who uses them and how they like to be communicated with makes a massive difference, one interested and engaged follower is worth a thousand random followers who may or may not even be reading what your company posts.
Too often companies rely on numbers of followers or likes to determine whether their brand is successful, when really they should be looking at the actual sales or interactions, "conversions" as they are known in web analytics geek speak, which are generated by the different networks.
When unscrupulous social media management companies can make it look like a massive spike in follower numbers have occurred by buying banks of "zombie" accounts to follow a brand, or even worse make a Like Farm on Facebook and sell it on its good to know there are people like us who care about honest genuine quality over quantity.
*we do try!
Should I have web analytics?
It’s as simple as that.
Web analytics allow you to see where people have come from to get to your website, their location, how they navigate your website and where they leave it, even the type of browser they are using.
Web analytics can be filtered so that you can see which social networks drive people to your website, how those people navigate your website, whether they purchase things, or make an enquiry. Google Analytics can easily compare different time periods so you can see how things have changed.
Analytics are great for your marketing strategy because you can see exactly which social media networks are working for you and which aren’t and change your strategy accordingly.
Our personal favourite is Google Analytics and handy Google Analytics specialist, or pet geek, can help you to get even more value out of the system by setting it up to track lot of different variables for you. If setting up Google Analytics for your website is a daunting prospect don’t worry we can help, so please get in touch.
We also recommend using Google’s Webmaster Tools as it will test that the pages of your website work properly, will check for errors and problems. Webmaster Tools will also show you which keywords are used most often on your website allowing you to understand what a search engine sees when it indexes your website.
We understand that many people use the free Wordpress.com* service to build and host their websites and that it does not permit Google Analytics to be added to it at this time. Whilst this isn’t ideal Wordpress.com does have it’s own basic analytics that can be found in the dashboard that will give you some idea how well your website is doing.
*This is not to be confused with its more technical bigger sister Wordpress.org that does allow Google Analytics.
Contact Us for more information