Should I have web analytics?

Yes.

It’s as simple as that.

Web analytics allow you to see where people have come from to get to your website, their location, how they navigate your website and where they leave it, even the type of browser they are using.

Web analytics can be filtered so that you can see which social networks drive people to your website, how those people navigate your website, whether they purchase things, or make an enquiry. Google Analytics can easily compare different time periods so you can see how things have changed.

Analytics are great for your marketing strategy because you can see exactly which social media networks are working for you and which aren’t and change your strategy accordingly.

Our personal favourite is Google Analytics and handy Google Analytics specialist, or pet geek, can help you to get even more value out of the system by setting it up to track lot of different variables for you. If setting up Google Analytics for your website is a daunting prospect don’t worry we can help, so please get in touch.

We also recommend using Google’s Webmaster Tools as it will test that the pages of your website work properly, will check for errors and problems. Webmaster Tools will also show you which keywords are used most often on your website allowing you to understand what a search engine sees when it indexes your website.

We understand that many people use the free Wordpress.com* service to build and host their websites and that it does not permit Google Analytics to be added to it at this time. Whilst this isn’t ideal Wordpress.com does have it’s own basic analytics that can be found in the dashboard that will give you some idea how well your website is doing.

*This is not to be confused with its more technical bigger sister Wordpress.org that does allow Google Analytics.

Please note that Google Analytics uses cookies to track visitors using a site. For details concerning the legislation in place in the European Union please see this article from The Cookie Collective.

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