We would desperately love to be as stylish as Joan in Mad Men*, and whilst traditional marketing techniques will always have their place we take a fresh and modern approach to bring genuine human engagement to your customers and clients.
Essentially, using social media, we want your customers to fall in love with your company, be interested in what you do and feel valued.
Understanding the different ways networks operate, who uses them and how they like to be communicated with makes a massive difference, one interested and engaged follower is worth a thousand random followers who may or may not even be reading what your company posts.
Too often companies rely on numbers of followers or likes to determine whether their brand is successful, when really they should be looking at the actual sales or interactions, "conversions" as they are known in web analytics geek speak, which are generated by the different networks.
When unscrupulous social media management companies can make it look like a massive spike in follower numbers have occurred by buying banks of "zombie" accounts to follow a brand, or even worse make a Like Farm on Facebook and sell it on its good to know there are people like us who care about honest genuine quality over quantity.
*we do try!