First of all lets remind ourselves that social media is only a tool, it is just one of many ways to get in touch with customers and clients. Any social media marketing company or consultant that states their social media package will solve all customer relations, marketing and sales challenges is wrong and misleading.
Social media is an important part of a wider marketing and customer relationship management toolkit but it does not catch the people who do not use social networks, or those who prefer to buy print magazines and other media, or those who have bad internet connectivity, or many people with sensory problems, or (shock horror) those who do not to use the internet very often of at all. Don’t forget these people they are important to your organisation.
Social networks are places where people can choose to allow organisations, be they businesses or charities, to engage with them. Each social network is different and needs to be approached in the correct manner to ensure that messages are communicated appropriately. For example, there is very little point trying to get even the most masterfully constructed technical article on Pintrest, but if you have a stunningly designed soft furnishings collection you really should make sure there are pictures there.
Another problem is the numbers game that a lot of organisations get caught up in. Collecting as many followers and Likes as possible, as some organisations chose to do, looks impressive in the short term but can actually lead to losing contact with the people who actually want to know about the product or organisation that is being highlighted. A good example of this approach potentially backfiring can be seen if you know a little about Facebook.
Facebook does not show all the posts that are made on Pages to all of the people who have Liked a page, due to the infamous Edge Rank algorithm, this means that if a Page has increased it’s Like count in a game of “Follow Me” with random people and organisations the updates are even less likely to be seen by people who might have actually been interested.
We go for the long game, learn about your organisation, your aims, your customers and clients and tailor our services accordingly and continue to monitor and alter our service as required to meet your needs.
We;d love to help you so don't hesitate to Contact Us.