Social networks allow people to keep in touch online, organise things, provide tools to network, and raise a person or brand’s profile in the real world.
Ethical social media is the act of using these networks in a manner that does not mislead others, keeps on message and doesn’t use any sneaky tricks to increase follower and Like counts.
It will come as a surprise to some, but there are many websites that offer businesses lots fake followers in order to make them look more popular. These unscrupulous marketing schemes can trap businesses or organisation as they continue to pay for useless followers that never buy a service or communicate with them through fear of suddenly having a massive drop in followers online and looking unpopular.
Other odd social media marketing approaches that you may have seen involve presenting a picture of an item, or an often random or patronising question and asking people to Like or comment or share just to keep the numbers up. To understand what we mean see the amusing Condescending Corporate Brand Page for an on-going collection of some of the worst offenders (please note that the language used on the page can be a little colourful!).
Social Results Limited believes that honest communication is king and that a great product or service or cause will sell itself if the people that would be interested knew about it. This is where our knowledge of the different social networks; who uses them, how and when can help you to raise your business, charity, or social enterprise’s profile ethically making valuable and long lasting relationships.
Contact Us to find out more.