This is an important question for any business, charity or social enterprise that intends to raise their profile online. Here is a quick overview of some of the main social networks.
Facebook is for everyone. If ever someone is going to try to find you or your business on a social network, it’s going to be here. The Pages, which are used by businesses and charities, can be tricky to manage as changes tend to happen to the way posts are presented to followers on a fairly regular basis. However, due to the number of people that use it we believe that, at this moment in time, pretty much every organisation should have at least some presence here.
Twitter is about speed. It is particularly good for disseminating information quickly to the wider world. News travels fast here so it is a great tool for real time networking at events and searching for particular topics, products and people. Learn some search and hashtag tricks to connect directly with your customers, service users, and clients fast.
LinkedIn is for business-to-business relations and recruitment. It is a great source of business related information from leaders of industry and business specialists. Businesses can advertise their services and gain recommendations from customers.
Pinterest is a new kid on the block. It’s an excellent visual network for those who have physical products to sell or showcase. The network has a majority of female users, so if they are your target audience make sure you are here.
Google+ is an interesting and constantly evolving service. Conversations and posts can often be quite technical and the network has a majority of male users. If this is your target audience it may be worth looking into. Whilst this may take more work to get going, the Google+ team provide excellent and rapid responses to queries with the network itself. We recommend that you at least get a basic page up for your organisation here as it can only do good things for your listings in Google’s search engine results.
Tumblr is essentially a photoblog. Although capable of dealing with text and video it really concentrates on big images and sharing. There is a greater balance between male and female users and like Pinterest if you have great visuals to share this is an excellent way to drive users to your website.
These descriptions are only a quick summary of some of the services available and what they have to offer. There are also many specialist networks and communities that need to be considered when planning your social media strategy and we’re here to help you make the smart choices.
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