Something very interesting is happening in the world of digital communication... have you noticed it yet? YOU'LL HAVE ALREADY KNOW THIS ONE - but what else? And how could that help you understand your customers and audiences better?
Just this week I've had a brilliant online conversation about the use of punctuation for intonation, and it seems that many people are still to get up to speed. As it's evolving so quickly in front of our eyes it's easy for many to mistake this new digital vernacular for punctuation errors.
Here's the post that triggered today's article it was a screenshot of a tweet from a young adult advising that they read periods, full-stops to us Brits, as aggressive.
So what's it all about? If you didn't catch them in the post above, I've handily added the two articles here.
Language evolves all the time to indicate emotions, sometimes very subtly, just ask anyone who's gone from writing "kind regards" to "regards" in an email thread!