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Social Results Limited was originally conceived as a volunteer brokerage service for small and medium businesses as there was a gap in the market and we understand how doing good is good business.
So brilliant was this idea that unbeknownst to us the government instigated a massive push for free employee volunteering brokerage services with established volunteering centres so we decided to change tack. This is how Social Results Limited became a one-stop shop for small and medium businesses, social enterprises, not-for-profits, and charities that want to get online using social media. Of course we weren’t going to give up on the idea of cross sector relationship building easily. One of our goals to help organisations to identify the relationships they have already and build on them using their social media networks, additionally we can help businesses connect effectively with charities and social enterprises. We also provide a number of additional services, such as copywriting and setting up starter websites for organisations that have no online presence. Social Results Limited is very proud to be one of the businesses being supported by the great team at the School for Creative Startups. To find out more, please Contact Us we’d love to hear from you.
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This is an important question for any business, charity or social enterprise that intends to raise their profile online. Here is a quick overview of some of the main social networks.
Facebook is for everyone. If ever someone is going to try to find you or your business on a social network, it’s going to be here. The Pages, which are used by businesses and charities, can be tricky to manage as changes tend to happen to the way posts are presented to followers on a fairly regular basis. However, due to the number of people that use it we believe that, at this moment in time, pretty much every organisation should have at least some presence here. Twitter is about speed. It is particularly good for disseminating information quickly to the wider world. News travels fast here so it is a great tool for real time networking at events and searching for particular topics, products and people. Learn some search and hashtag tricks to connect directly with your customers, service users, and clients fast. LinkedIn is for business-to-business relations and recruitment. It is a great source of business related information from leaders of industry and business specialists. Businesses can advertise their services and gain recommendations from customers. Pinterest is a new kid on the block. It’s an excellent visual network for those who have physical products to sell or showcase. The network has a majority of female users, so if they are your target audience make sure you are here. Google+ is an interesting and constantly evolving service. Conversations and posts can often be quite technical and the network has a majority of male users. If this is your target audience it may be worth looking into. Whilst this may take more work to get going, the Google+ team provide excellent and rapid responses to queries with the network itself. We recommend that you at least get a basic page up for your organisation here as it can only do good things for your listings in Google’s search engine results. Tumblr is essentially a photoblog. Although capable of dealing with text and video it really concentrates on big images and sharing. There is a greater balance between male and female users and like Pinterest if you have great visuals to share this is an excellent way to drive users to your website. These descriptions are only a quick summary of some of the services available and what they have to offer. There are also many specialist networks and communities that need to be considered when planning your social media strategy and we’re here to help you make the smart choices. For more help Contact Us Most of us are familiar with social media by now, even if you haven’t used them you will most probably have heard of Facebook and Twitter.
Social networks allow people to keep in touch online, organise things, provide tools to network, and raise a person or brand’s profile in the real world. Ethical social media is the act of using these networks in a manner that does not mislead others, keeps on message and doesn’t use any sneaky tricks to increase follower and Like counts. It will come as a surprise to some, but there are many websites that offer businesses lots fake followers in order to make them look more popular. These unscrupulous marketing schemes can trap businesses or organisation as they continue to pay for useless followers that never buy a service or communicate with them through fear of suddenly having a massive drop in followers online and looking unpopular. Other odd social media marketing approaches that you may have seen involve presenting a picture of an item, or an often random or patronising question and asking people to Like or comment or share just to keep the numbers up. To understand what we mean see the amusing Condescending Corporate Brand Page for an on-going collection of some of the worst offenders (please note that the language used on the page can be a little colourful!). Social Results Limited believes that honest communication is king and that a great product or service or cause will sell itself if the people that would be interested knew about it. This is where our knowledge of the different social networks; who uses them, how and when can help you to raise your business, charity, or social enterprise’s profile ethically making valuable and long lasting relationships. Contact Us to find out more. |
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