All the Projects!
Nothing like a busy year to put a halt to blog posts!
So what on earth have we been up to?
For the third year running, Emma headed up the marketing and communications for Chilled in a Field Festival. This involved engaging and building a great online community of old and new customers, "Campers" we like to call them, on Facebook and Twitter. She used previous stats to identify useful events listings websites and worked with a great team to get the event listed in good time before the event.
With SEO copywriting, a periodically updated Google+ page, and administration of Google Analytics and Webmaster Tools to monitor and improve use of the festival website the festival now has a Page one Google ranking even if just the word "Chilled" is typed.
Emma also replaced the outdated email system with MailChimp, and liaised with directors, crew members, suppliers and all manner of print and online media resources to ensure maximum coverage for all.
The upshot has been that the event sold out weeks in advance, was listed as one of the Guardian's top 25 festivals in the UK and Europe and featured twice on the Radio Two breakfast show. Post event, tickets for 2015 have been selling in record time, twice as many tickets sold in the four days following the event than had by the previous January!
Looking forward to 2015 already.
Next up impossible.com where we provided online community management and engagement services, including UI UX and bug reports and identification of key influencers. We have also provided ad-hoc assistance and guidance to the team regarding the best way to approach delicate situations, and challenging behaviour in a positive and effective manner.
Another honourable mention must go to event company Terrapin Tents and Contents, we have been working with the great team to raise the company's profile using social media, live posting and tweeting from events and SEO copywriting in a very specific style and tone.
We are currently setting up a Google+ business page, and are using Google Analytics and Webmaster Tools to monitor traffic and improve the company's SEO ranking.
We've even helped to find branded merchandise suppliers.
With a few projects in the pipeline we would still very much like to find more businesses and organisations that would benefit from our help.
If you need something online, real genuine human interaction that enhances your business's reputation for great customer service, translates into sales, and generates a greater awareness of your brand?
Then you need us.
Get in touch with Emma for independent, honest, ethical, and effective digital marketing with jargon-free technical support. :)
So what makes us different?
We would desperately love to be as stylish as Joan in Mad Men*, and whilst traditional marketing techniques will always have their place we take a fresh and modern approach to bring genuine human engagement to your customers and clients.
Essentially, using social media, we want your customers to fall in love with your company, be interested in what you do and feel valued.
Understanding the different ways networks operate, who uses them and how they like to be communicated with makes a massive difference, one interested and engaged follower is worth a thousand random followers who may or may not even be reading what your company posts.
Too often companies rely on numbers of followers or likes to determine whether their brand is successful, when really they should be looking at the actual sales or interactions, "conversions" as they are known in web analytics geek speak, which are generated by the different networks.
When unscrupulous social media management companies can make it look like a massive spike in follower numbers have occurred by buying banks of "zombie" accounts to follow a brand, or even worse make a Like Farm on Facebook and sell it on its good to know there are people like us who care about honest genuine quality over quantity.
*we do try!
Packaged Up and Ready to Go!
We are very pleased to be able to launch our full range of social media management, training, website building and large project services.
We can help train you to use your social media confidently and effectively or work alongside you and take away the technology and communications headache.
We come from a customer and client focused background, so our approach is to engage people in meaningful conversation and enable them to find out and fall in love with your work.
We know that the internet is vast and already full of people who would love what you do if only they knew about it and that's who we will aim for with you.
Get in touch we would love to hear from you.
Navigating Social Media
Don't let the baddies win!
We took part in the School for Creative Startups Showcase at the Embankment Galleries at Somerset House.
It was a brilliant experience and we got to speak to hundreds of interesting people, find out how they use the internet to communicate and how different networks are used by different people for different reasons.
So how did we get them talking?
Lots and lots of boats!
We were determined not to bore ourselves and the general public to death, so inspired by the wonderful map designed by XKCD we made a giant map to explain the different ways of communicating across the high seas of Social media. We also made a point of reminding people why password security is so important.
We will be bringing out the map in future as it is an excellent educational tool and well everyone loves sailing ships don't they?
If you are looking for online help take a look at our services and get in touch, we'd love to hear from you.
Is social media a fad?
Not the way we do it.
First of all lets remind ourselves that social media is only a tool, it is just one of many ways to get in touch with customers and clients. Any social media marketing company or consultant that states their social media package will solve all customer relations, marketing and sales challenges is wrong and misleading.
Social media is an important part of a wider marketing and customer relationship management toolkit but it does not catch the people who do not use social networks, or those who prefer to buy print magazines and other media, or those who have bad internet connectivity, or many people with sensory problems, or (shock horror) those who do not to use the internet very often of at all. Don’t forget these people they are important to your organisation.
Social networks are places where people can choose to allow organisations, be they businesses or charities, to engage with them. Each social network is different and needs to be approached in the correct manner to ensure that messages are communicated appropriately. For example, there is very little point trying to get even the most masterfully constructed technical article on Pintrest, but if you have a stunningly designed soft furnishings collection you really should make sure there are pictures there.
Another problem is the numbers game that a lot of organisations get caught up in. Collecting as many followers and Likes as possible, as some organisations chose to do, looks impressive in the short term but can actually lead to losing contact with the people who actually want to know about the product or organisation that is being highlighted. A good example of this approach potentially backfiring can be seen if you know a little about Facebook.
Facebook does not show all the posts that are made on Pages to all of the people who have Liked a page, due to the infamous Edge Rank algorithm, this means that if a Page has increased it’s Like count in a game of “Follow Me” with random people and organisations the updates are even less likely to be seen by people who might have actually been interested.
We go for the long game, learn about your organisation, your aims, your customers and clients and tailor our services accordingly and continue to monitor and alter our service as required to meet your needs.
We;d love to help you so don't hesitate to Contact Us.