Not the way we do it.
First of all lets remind ourselves that social media is only a tool, it is just one of many ways to get in touch with customers and clients. Any social media marketing company or consultant that states their social media package will solve all customer relations, marketing and sales challenges is wrong and misleading.
Social media is an important part of a wider marketing and customer relationship management toolkit but it does not catch the people who do not use social networks, or those who prefer to buy print magazines and other media, or those who have bad internet connectivity, or many people with sensory problems, or (shock horror) those who do not to use the internet very often of at all. Don’t forget these people they are important to your organisation.
Social networks are places where people can choose to allow organisations, be they businesses or charities, to engage with them. Each social network is different and needs to be approached in the correct manner to ensure that messages are communicated appropriately. For example, there is very little point trying to get even the most masterfully constructed technical article on Pintrest, but if you have a stunningly designed soft furnishings collection you really should make sure there are pictures there.
Another problem is the numbers game that a lot of organisations get caught up in. Collecting as many followers and Likes as possible, as some organisations chose to do, looks impressive in the short term but can actually lead to losing contact with the people who actually want to know about the product or organisation that is being highlighted. A good example of this approach potentially backfiring can be seen if you know a little about Facebook.
Facebook does not show all the posts that are made on Pages to all of the people who have Liked a page, due to the infamous Edge Rank algorithm, this means that if a Page has increased it’s Like count in a game of “Follow Me” with random people and organisations the updates are even less likely to be seen by people who might have actually been interested.
We go for the long game, learn about your organisation, your aims, your customers and clients and tailor our services accordingly and continue to monitor and alter our service as required to meet your needs.
We;d love to help you so don't hesitate to Contact Us.
Social Results Limited was originally conceived as a volunteer brokerage service for small and medium businesses as there was a gap in the market and we understand how doing good is good business.
So brilliant was this idea that unbeknownst to us the government instigated a massive push for free employee volunteering brokerage services with established volunteering centres so we decided to change tack.
This is how Social Results Limited became a one-stop shop for small and medium businesses, social enterprises, not-for-profits, and charities that want to get online using social media.
Of course we weren’t going to give up on the idea of cross sector relationship building easily. One of our goals to help organisations to identify the relationships they have already and build on them using their social media networks, additionally we can help businesses connect effectively with charities and social enterprises.
We also provide a number of additional services, such as copywriting and setting up starter websites for organisations that have no online presence.
Social Results Limited is very proud to be one of the businesses being supported by the great team at the School for Creative Startups.
To find out more, please Contact Us we’d love to hear from you.
It’s as simple as that.
Web analytics allow you to see where people have come from to get to your website, their location, how they navigate your website and where they leave it, even the type of browser they are using.
Web analytics can be filtered so that you can see which social networks drive people to your website, how those people navigate your website, whether they purchase things, or make an enquiry. Google Analytics can easily compare different time periods so you can see how things have changed.
Analytics are great for your marketing strategy because you can see exactly which social media networks are working for you and which aren’t and change your strategy accordingly.
Our personal favourite is Google Analytics and handy Google Analytics specialist, or pet geek, can help you to get even more value out of the system by setting it up to track lot of different variables for you. If setting up Google Analytics for your website is a daunting prospect don’t worry we can help, so please get in touch.
We also recommend using Google’s Webmaster Tools as it will test that the pages of your website work properly, will check for errors and problems. Webmaster Tools will also show you which keywords are used most often on your website allowing you to understand what a search engine sees when it indexes your website.
We understand that many people use the free Wordpress.com* service to build and host their websites and that it does not permit Google Analytics to be added to it at this time. Whilst this isn’t ideal Wordpress.com does have it’s own basic analytics that can be found in the dashboard that will give you some idea how well your website is doing.
*This is not to be confused with its more technical bigger sister Wordpress.org that does allow Google Analytics.
Contact Us for more information
This is an important question for any business, charity or social enterprise that intends to raise their profile online. Here is a quick overview of some of the main social networks.
Facebook is for everyone. If ever someone is going to try to find you or your business on a social network, it’s going to be here. The Pages, which are used by businesses and charities, can be tricky to manage as changes tend to happen to the way posts are presented to followers on a fairly regular basis. However, due to the number of people that use it we believe that, at this moment in time, pretty much every organisation should have at least some presence here.
Twitter is about speed. It is particularly good for disseminating information quickly to the wider world. News travels fast here so it is a great tool for real time networking at events and searching for particular topics, products and people. Learn some search and hashtag tricks to connect directly with your customers, service users, and clients fast.
LinkedIn is for business-to-business relations and recruitment. It is a great source of business related information from leaders of industry and business specialists. Businesses can advertise their services and gain recommendations from customers.
Pinterest is a new kid on the block. It’s an excellent visual network for those who have physical products to sell or showcase. The network has a majority of female users, so if they are your target audience make sure you are here.
Google+ is an interesting and constantly evolving service. Conversations and posts can often be quite technical and the network has a majority of male users. If this is your target audience it may be worth looking into. Whilst this may take more work to get going, the Google+ team provide excellent and rapid responses to queries with the network itself. We recommend that you at least get a basic page up for your organisation here as it can only do good things for your listings in Google’s search engine results.
Tumblr is essentially a photoblog. Although capable of dealing with text and video it really concentrates on big images and sharing. There is a greater balance between male and female users and like Pinterest if you have great visuals to share this is an excellent way to drive users to your website.
These descriptions are only a quick summary of some of the services available and what they have to offer. There are also many specialist networks and communities that need to be considered when planning your social media strategy and we’re here to help you make the smart choices.
For more help Contact Us
Most of us are familiar with social media by now, even if you haven’t used them you will most probably have heard of Facebook and Twitter.
Social networks allow people to keep in touch online, organise things, provide tools to network, and raise a person or brand’s profile in the real world.
Ethical social media is the act of using these networks in a manner that does not mislead others, keeps on message and doesn’t use any sneaky tricks to increase follower and Like counts.
It will come as a surprise to some, but there are many websites that offer businesses lots fake followers in order to make them look more popular. These unscrupulous marketing schemes can trap businesses or organisation as they continue to pay for useless followers that never buy a service or communicate with them through fear of suddenly having a massive drop in followers online and looking unpopular.
Other odd social media marketing approaches that you may have seen involve presenting a picture of an item, or an often random or patronising question and asking people to Like or comment or share just to keep the numbers up. To understand what we mean see the amusing Condescending Corporate Brand Page for an on-going collection of some of the worst offenders (please note that the language used on the page can be a little colourful!).
Social Results Limited believes that honest communication is king and that a great product or service or cause will sell itself if the people that would be interested knew about it. This is where our knowledge of the different social networks; who uses them, how and when can help you to raise your business, charity, or social enterprise’s profile ethically making valuable and long lasting relationships.
Contact Us to find out more.